Introduction
Advertising your product may be the smartest decision to generate sales lead but what if these campaigns start hurting your pocket. PPC advertising campaigns that seem to be promising turn out to be rigid on your finances due to its structure. However Click fraud is evident in today’s era because the publisher of PPC ads are paid by the number of clicks, what if these clicks don’t reach to a genuine audience that might get converted into customers? This question arises because competitors and several companies hire bots to exhibit click fraud.
So is there a way we can solve this problem? Yes of course just like antivirus software prevents your gadgets from malware, there is a solution to protect your PPC campaigns from click fraud.
The solution is ClickCease™ but HOW?
We know that you have been thinking how ClickCease can be your savior so let’s dive into how it works. Keeping into account IP and IP range, VPN, and unique device, clickcease will track every single click on your shopping campaign, display, and search network.In the end, each click is given an innocent or fraudulent label. The click fraud algorithm works in a way that scores each click on tons of factors to which they are labeled as genuine and fake.
Reimburse only for authentic sales
The clickcease makes sure that you only pay for genuine leads. You can save a lot by doing so because clickcease sends a report to google analytics. This helps you to get a refund for the fraudulent activity which aims to harm your campaigns.
Be ahead of your Competitors:
While choosing the keywords for the AdWords campaign, understand who else is bidding on your keywords it in with regular notifications about Competitors.
Keywords are the foundation of PPC ads and if they are not targeted specifically, running a successful ad campaign might seem like a piped dream. Clickcease bifurcates your audience by interests by targeting their browsing and shopping habits and especially the slang they use. So this way you can make the most out of your PPC campaigns and not just get stuck in the keywords shell.
Acknowledge why your potential customers are not converting.
The main objective of any advertisement is to reach the right set of the audience when it’s the need of an hour. With clickcease you can redirect your PPC ads based on several standards for your product and services to create a boom in the market without any obstacles.
Custom-built according to your business
Undoubtedly every business differs from the other. Right from the product and services to the target audience, each and everything should be customized for it to stand out in the market. When everything you do is unique then it is very significant to note that the services you use for your advertisement should enhance your business by being customizable.
Records that help you monitor your ad campaign
Clickcease gives you a detail report on analytics through which you can review every click that your PPC has received. Not only the reports but clickcease on your behalf contacts google for a refund for those clicks that have fraudulent connections. Don’t you think this is amazing because the process of setting up PPC is already very elaborative? Clickcease helps you out in every possible way to understand anything and everything about your PPC ads through these insightful and actionable reports.
Drop-in clickfraud and money wastage:
Clickcease information management tool that tracks and manages your data provides you with the graph of click fraud ratio compared to leads generated. It also views how many ads were successfully blocked and the money saved through clickcease that would otherwise go waste with click-fraud.
Conclusion
So it is very clear that running a successful PPC ad without being harsh on the finances will fasten your company’s growth as well as reach a wider audience with your product and services. The major reason why clickcease can relatively be very helpful is that its anti-fraud service protects your ad campaign through its algorithm detection. Not only protecting but it automatically blocks fraudulent IP’s and provides you with analytics reports. So why waste money when you can play smart and save more?