• Lesson 1  Introduction
• Lesson 2 – On Page Optimization
• Lesson 3 – Off Page Site Optimization
• Lesson 4 – Duplicate Content
• Lesson 5 – Keyword Research and Competitive Intelligence
• Lesson 6 – Design and Architecture
• Lesson 7 – Local SEO
• Lesson 8 – SEO Measurement
• Lesson 9 – Algorithm Updates and SEO Changes
• Lesson 10 – Integrating SEO with Other Disciplines

• Lesson 1 – Introduction to Social Media
• Lesson 2 – Making the Message Stick and Spread
• Lesson 3  Social Media Channels
• Lesson 4 – Engaging with Influencers
• Lesson 5 – Listening and Reputation Management
• Lesson 6 – Social Media Measurement
• Lesson 7 – Integrating Social Media with Other Disciplines

• Lesson 1 – Introduction to Content Marketing
• Lesson 2 – Content Marketing Strategy
• Lesson 3 Overseeing a Content Marketing Program
• Lesson 4 – Content Marketing Tactics
• Lesson 5 – Social Media Platforms
• Lesson 6 Content Marketing Budget and Measurement

• Lesson 1 – Introduction to Email Marketing
• Lesson 2 Spam
• Lesson 3 List Building and Management
• Lesson 4 – Elements of an EmaiL
• Lesson 5 – The Process of Measuring Email
• Lesson 6 – Marketing Automation
• Lesson 7 – Integrating Email with Other Disciplines

• Lesson 1 – Introduction to Mobile Marketing
• Lesson 2 – Products and Services
• Lesson 3 – Incentives and Loyalty Programs 
• Lesson 4 – Location Opportunities
• Lesson 5 – Mobile Advertising
• Lesson 6 – Mobile Audiences
• Lesson 7 – Rules and Regulations
• Lesson 8 – Mobile Measurement
• Lesson 9 – Mobile and other Disciplines

• Lesson 1 – Introduction to PPC
• Lesson 2 – Account Hierarchy
• Lesson 3 – The Buying Funnel
• Lesson 4 – The PPC Auction
• Lesson 5 – PPC Targeting Options
• Lesson 6 – Keyword Research
• Lesson 7 – Creating Compelling Ads
• Lesson 8 – Measuring Goals and Bidding Options
• Lesson 9 – PPC Audit
• Lesson 10 – Integrating PPC with other Disciplines

• Lesson 1 – Introducing Website Conversion Rate Optimization
• Lesson 2 – Laying the Foundations of Conversion
• Lesson 3 Getting to Know Your Customers
• Lesson 4 – Creating the Message
• Lesson 5 – Anatomy of a Landing Page
• Lesson 6 – Why Design Matters
• Lesson 7 – Testing for Conversions
• Lesson 8 – Seeing the Bigger Picture

• Lesson 1 – Introduction to Digital Analytics
• Lesson 2 – Organizational Maturity
• Lesson 3  Building Blocks
• Lesson 4 Management Perspectives of Digital Analytics
• Lesson 5 Key Performance Indicators (KPIs)
• Lesson 6 Segmentation
• Lesson 7 – The Analysis Process
• Lesson 8 – Marketing Management
• Lesson 9 Experimentation and Testing
• Lesson 10 Reports and Dashboard
• Lesson 11 The Digital Analytics Stack

• Lesson 1 – Introduction to Marketing Automation
• Lesson 2 – Lead Capture and Nurture
• Lesson 3 – Triggers and Series
• Lesson 4 – Drip Campaigns
• Lesson 5 – Nurture Campaigns
• Lesson 6 – Measurement Attribution
• Lesson 7 – Customer Journey

• Lesson 1 – Digital Marketing Strategy
• Lesson 2 Targeting Audience
• Lesson 3 Plan the Right Channel Mix
• Lesson 4 Campaign Management
• Lesson 5 Campaign Measurement

• Google Analytics: Specific Techniques and Reports
• Google AdWords Fundamentals
• Facebook Marketing & Advertising
• YouTube and Video Marketing

• Lesson 1 – Introduction to Twitter Advertising
• Lesson 2 – Getting Started with Twitter Ads
• Lesson 3 – Twitter Ad Campaigns
• Lesson 4 – Twitter Analytics
• Lesson 5 – Case Studies, Tips, and Best Practices

Project 1: Google Analytics & SEO: You will set up your business website, ensure proper SEO, and enable Google Analytics to analyze its performance.

Project 2: Google AdWords: You will design a Google AdWords campaign to increase relevant paid search traffic to your website.

Project 3: Facebook Marketing: You will run a Facebook Marketing campaign for your website as well as maintain the Facebook page for your website to ensure brand visibility and engagement.

Project 4: YouTube and Video Marketing: You will run a YouTube Marketing campaign for your website as well as maintain your YouTube channel.

6 Topics

Microblogging and Twitter Marketing

Lesson 1 – Leveraging Twitter, Part 1: Understanding Twitter

Lesson 2 – Leveraging Twitter, Part 2: Twitter Marketing Foundations

Lesson 3 – Leveraging Twitter, Part 3: Twitter Search & Twitter Cards

Lesson 4 – Leveraging Twitter, Part 4: Define a Goal & Create a Strategy

Lesson 5 – Leveraging Twitter, Part 5: Twitter Tools

Twitter Advertising

4 Topics

Lesson 1 – Twitter Advertising, Part 1: Understanding the Options

Lesson 2 – Twitter Advertising, Part 2: Understanding Targeting & Bids

Lesson 3 – Twitter Advertising, Part 3: Advanced Twitter Targeting with TV Ads

Lesson 4 – Twitter Advertising, Part 4: Increased Ad Engagement with Twitter Cards

Social, Mobile, Analytics, and Cloud (SMAC – self-paced)

6 Topics

Course Introduction

• Lesson 1 – Introduction to SMAC
• Lesson 2 – Social Media
• Lesson 3 – Mobile
• Lesson 4 – Analytics
• Lesson 5 – Cloud Computing

Anyone can join the digital marketing training programme. no bar in demographics. Learn and start earnings from today.

Our Faculty members are in digital marketing field from last 8 years to 15 years, We have best digital marketing trainers to highlight your digital career

The duration of the course is 3 months to 5 months, depend upon the course module you are interested to learn.

The total fees for the course starts from 15000 to 30000, we accept 3 instalments. All payment gateways are accepted.