Author: idigital

Introduction

Competitors are always seen as a threat to our business but have you thought that in the digital era they are one of the most important sources to learn? YES, you heard it right, Competitive analysis can fasten your process to produce quality ads. The concrete evidence to support this statement is that any brand in a competitive market puts in their 100% while producing any marketing or advertising campaign. A smart creative team would put its 100% but a wise creative team will analyse competition and scope of their move and work ahead of them.

Introduction

Advertising your product may be the smartest decision to generate sales lead but what if these campaigns start hurting your pocket. PPC advertising campaigns that seem to be promising turn out to be rigid on your finances due to its structure. However Click fraud is evident in today’s era because the publisher of PPC ads are paid by the number of clicks, what if these clicks don’t reach to a genuine audience that might get converted into customers? This question arises because competitors and several companies hire bots to exhibit click fraud.

 So is there a way we can solve this problem? Yes of course just like antivirus software prevents your gadgets from malware, there is a solution to protect your PPC campaigns from click fraud.